Reap the benefits of having a well-rounded personal designer and developer who takes the reputation and future of your company just as seriously as you do.


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BA Visual Arts

Olivet College, '12

Commercial Design and Arts Business concentrations with a focus in Biological Illustration


MS Biomedical Visualization

University of Illinois at Chicago, '15

Medical-Legal Illustration and Graphic & Web Design concentrations






Software Skills

Adobe Creative Suite

Website Platforms


Industries Served



The mission of Hook & Reel Design is to equip and empower Michigan small businesses with intentional branding implemented consistently on digital, web, and print platforms to "hook" the attention of the business' target market, and "reel" it in.
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the story

In March of 2015, I was wrapping up my graduate research project on the impact of medical-legal illustration methods on human empathy. I had a steady job in insurance to help pay the bills after my husband and I made a culture-shocking move from Chicago, IL to Roscommon, MI. The move had me in a funk without my usual creative or athletic outlets. So I filed my DBA. And there began the early days of Hook & Reel Design. Named for its allegory between fly fishing and consumer marketing. A perfect name for my new location between Houghton Lake and Higgins Lake, and a sweet, subtle tribute to my life-long love of competitive swimming.



The purpose of Hook & Reel Design is to be a trusted partner to Michigan small business owners in branding and marketing the purpose of their business.



  • Transparency
  • Respect
  • Dreams
  • Learning
  • Creativity

My Go-To's


Anthony Gnesotto
Ambassador & Website Consultant

Owner: Classic Computer Repair

Could Be You!
Graphic Designer

Owner: Business Link


Michael Lohr

Owner: Invested Image


Past & Present Clients



Ausable Valley Home Inspection
Skilled Trades

Blarneystone Broadcasting

Crawford-Roscommon Child Protection Council

Cornerstone Construction
Skilled Trades

Custom Wellness
Health & Wellness

D - M

Diebold Insurance Agency

East Saugatuck Church

Kelley's Clean-Cut Lawncare
Skilled Trades

Minto Roofing & Siding
Skilled Trades

N - S

Northern Family Dentistry
Health & Wellness

Northern Lakes Properties
Real Estate

Olivet Raptors

Sawmill Rural Business Center

Simple Pleasures Salon

T - Z

Volgistics Inc

Werth Walker Storage

Young Professionals HNM

Open Positions

Graphic Designer

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Public Relations

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