You've found a one-stop branding agency for your Michigan small business.


minto icon.png

graphic design

Starting with the creation or reinvention of your business logo, Hook & Reel works with you to visualize your brand and implement it across all of your customer communications and marketing media.

Website 1.jpg

ui/ux design

Watch your branding come to life on an interactive, responsive, and versatile website crafted with your customer's experience in mind to earn their trust before they even meet you.



As a valued client of Hook & Reel, enjoy discounted printing on all correspondence, marketing, and promotional items your business needs - while picking up additional print offers monthly.


A new business incubator sets an example.


Entrepreneurs, long-time business owners, and folks just putting their ideas in motion now have a co-working space in Northern Michigan. Not only does the space provide a long list of resources, but it has exemplified the importance of investing in your brand.

Flyer Sawmill.jpg
 Sawmill logo ©  2015 Color Pop Art & Design
Sawmill Icons.png
Brochure Sawmill.jpg
Website Sawmill.jpg

An innovative solution captured in an icon.


Frustration with the lack of efficient, sanitary storage for folding walkers was the inspiration that led a rehabilitation technician to develop the patented Werth Folding Walker Storage System. They entrusted their identity development to Hook & Reel.

Correspondence Pkg.jpg
Logo Werth.jpg
BizCard Werth.jpg
Screen Shot 2018-02-12 at 1.37.45 PM.png
InstallGuide Werth.jpg

A fresh face for a family-owned agency.


As this insurance agency shifted hands from father to son, this agency took the opportunity to reevaluate the company's vision and bring their branding up to speed. 


dia icon.png
Diebold Icons.png
Website 2.jpg

A certified home inspector goes freelance.


His extensive experience in the construction industry paved the way to his own gig of home inspecting. Hook & Reel added a few more tools to his work belt.


Rack Card.jpg
Logo AVHI.jpg
BizCard AVHI.jpg
Website 4.jpg

An expanding real estate agency dominates the web.


They're the "Green Sign Company", and the future has never looked brighter. While welcoming a few experienced new faces to their team, they're on a never-ending mission to give you an online real estate experience you won't find elsewhere.

Website 5.jpg

This young nonprofit "hearts" Northern Michigan.


Being the organization behind the annual Heart of Michigan Beer & Wine Festival and the young guns behind an up-and-coming networking event called B.B.R.A.G. (Beverages and Business Relationships After the Grind), this 501c(3) has branded their ambitions with an icon that exemplifies its dedication to the heart of Northern Michigan.

BizCard yphnm.jpg
yphnm icon.png
Website yphnm.jpg